The National Auctioneers Association has recently posted Auction Answers on its home page. The document is a PDF with answers to many common questions, such as “What is the auctioneer really saying?” and “Why sell at auction?” Auction Answers originated in partnership with USA Today and its semiweekly feature, Auction Showcase, which advertises auctions from around the country.
“Auctions fascinate consumers. They’re not only entertaining and fun, but also a great place to buy and sell goods and assets,” said NAA President Randy Wells. “For many, auctions can be intimidating and confusing at times. The goal of Auction Answers is to clear up much of the confusion surrounding auctions, such as terminology and its process. We want every bidder to be prepared to bid on auction day and feel comfortable when they raise their bid paddle.”
In addition to launching Auction Answers, the NAA recently made available from its website a link to the NAA Auction Newsroom. This site offers links to news articles related to the auction industry. There are already several ways to get news about the industry, most revolving around setting a notification using Google Alerts or Google News. What makes the NAA Auction Newsroom different is that the NAA has already filtered the wheat from the chaff, so to speak, and eliminated all the non-relevant articles relating to eBay and other celebrity or non-professional auctions that would turn up in a search but not be related to the auction industry. “This is a very exciting tool because prior to this we could not replicate new stories due to copyright restrictions,” wrote Chris Longly, Director of Public Affairs and Communications for NAA, in an email. “I would add that members can place this link on their business website as well as another avenue to promote auctions.” Longly said the NAA Auction Newsroom would be featured in January’s Auctioneer magazine, so keep an eye out for yours in the mail if you’re a member of the NAA.
Over a quarter-trillion dollars in goods and services sold at auction in 2007, and it’s great to see the NAA take a leading role in evangelizing the auction method of marketing. We’ve mentioned previously some of the great educational offerings from the association, and we’ll be talking more about the USA Today Auction Showcase very soon.