Never use letters in advertised phone numbers

BlackBerry Pearl 8100
Image via Wikipedia

I’ve recently seen a fair amount of advertising with phone numbers listed with letters instead of numbers. Listings like 555-SOLD are fine, so long as you also list the digits associated with the letters. My Treo, and many other smart phones like Blackberries and iPhones, doesn’t have a way to associate numbers with the letters advertised. The take-home message is that letters in numbers went out of style with the advent of modern technolgoy and using them as an advertising tool means that many prospective customers won’t be able to call you.

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Aaron Traffas, CAI, ATS, CES

twitter.com/traffas | aarontraffas.com | aarontraffasband.com

Aaron Traffas, CAI, AMM, CES, is an auctioneer from Medicine Lodge, Kansas. He is currently community evangelist for Purple Wave in Manhattan, Kansas. Aaron serves as the current president of the Kansas Auctioneers Association and in the past has served on the National Auctioneers Association Education Institute Board of Trustees. He is a past instructor at CAI and co-wrote and instructed the ATS designation course from NAA. He currently instructs the Internet Auction Methods course offered by the NAA. An active contract bid caller, he has competed in multiple state auctioneer contests including placing twice within the top 5 in Kansas.

During the summer, Aaron operates a farm in south central Kansas. Aaron is an active singer and songwriter and the Aaron Traffas Band‘s latest release, Enter: The Wind, can be found at iTunes, Amazon and Spotify.

  • I have a Samsung Blackjack II and it won’t translate the numbers. I have tried many times and usually have to pick up a landline to figure out the numbers.

  • I have a Samsung Blackjack II and it won’t translate the numbers. I have tried many times and usually have to pick up a landline to figure out the numbers.

    • @Col. Ryan Wankel
      Thanks for the comment, Ryan. Does the Blackjack II have a full keyboard like the Treo or does it have the keyboard with multiple letters on the same key? That poses a more serious problem, as someone entering numbers based on a non-standard keyboard layout may actually call the wrong person!

  • Actually, you just need to type in the letters, and the phone translates them.

    Try it.

    Nick

    • @Nick Mallare
      What phone do you have? That process sure doesn’t work on a Treo or Q. Mr. Wankel reports it doesn’t work on a Blackjack.

  • Actually, you just need to type in the letters, and the phone translates them.

    Try it.

    Nick

  • @Nick Mallare
    What phone do you have? That process sure doesn’t work on a Treo or Q. Mr. Wankel reports it doesn’t work on a Blackjack.

  • @Col. Ryan Wankel
    Thanks for the comment, Ryan. Does the Blackjack II have a full keyboard like the Treo or does it have the keyboard with multiple letters on the same key? That poses a more serious problem, as someone entering numbers based on a non-standard keyboard layout may actually call the wrong person!

  • This has been a pet peeve of mine for some time. I did however discover recently that my Treo has a touchscreen dial pad feature that shows the corresponding letters on the numbers.

    It is still a pain in the butt.

    • Whoa! Thanks for pointing out the dial pad. I’d never noticed it before.

      I still agree that the days of assuming everyone can access a phone with the correct letters and numbers matched up are over.

  • @Aaron: BlackBerry from Cingular [AT&T, obviously]

    Nick

  • I didn’t know this – thanks for sharing!

  • This has been a pet peeve of mine for some time. I did however discover recently that my Treo has a touchscreen dial pad feature that shows the corresponding letters on the numbers.

    It is still a pain in the butt.

  • @Aaron – The Blackjack II has a full QWERTY keyboard. Sometimes it is really fun, for example: if I dial 1-800-PICK-UPS the screen will say “18008*” Oh well, the price we pay to be able to type a message quickly on our phones.

  • @Aaron – The Blackjack II has a full QWERTY keyboard. Sometimes it is really fun, for example: if I dial 1-800-PICK-UPS the screen will say “18008*” Oh well, the price we pay to be able to type a message quickly on our phones.

  • @Aaron: BlackBerry from Cingular [AT&T, obviously]

    Nick

  • I didn’t know this – thanks for sharing!

  • Whoa! Thanks for pointing out the dial pad. I’d never noticed it before.

    I still agree that the days of assuming everyone can access a phone with the correct letters and numbers matched up are over.

  • Dual Sim Mobile Phone

    nice