QR codes kill kittens

I’m a long time QR code hater. I released an episode of the AuctioneerTech Auction Podcast about QR codes last May where I decided that there were a few valid uses, but overall, most auctioneers use QR codes incorrectly.

I recently came across this video in my Twitter stream. It’s a comical take by Scott Stratten on the frequency with which QR codes are misused. Watch it.

Thanks to JD Patton for the share.

This entry was posted in advertising, design, theory and tagged , . Bookmark the permalink.

Aaron Traffas, CAI, ATS, CES

twitter.com/traffas | aarontraffas.com | aarontraffasband.com

Aaron Traffas, CAI, AMM, CES, is an auctioneer from Medicine Lodge, Kansas. He is currently community evangelist for Purple Wave in Manhattan, Kansas. Aaron serves as the current president of the Kansas Auctioneers Association and in the past has served on the National Auctioneers Association Education Institute Board of Trustees. He is a past instructor at CAI and co-wrote and instructed the ATS designation course from NAA. He currently instructs the Internet Auction Methods course offered by the NAA. An active contract bid caller, he has competed in multiple state auctioneer contests including placing twice within the top 5 in Kansas. During the summer, Aaron operates a farm in south central Kansas. Aaron is an active singer and songwriter and the Aaron Traffas Band's latest release, Enter: The Wind, can be found at iTunes, Amazon and Spotify.
  • Russ

    Aaron,

    What are your thoughts on a QR code on a printed buyers guide
    or lot tag for an auction.  If a buyer
    was interested in bidding on an item, the current price, wanted a complete
    description or video the bidder could quickly go to that item without having to
    navigate a website from their mobile device. 
    For many of my regular machinery buyers this would be appealing, curious
    on your thoughts.

     

    • That’s one of the few appropriate uses of QR codes I can imagine. A real estate sign would also be a good use. So long as there is text that explains exactly where the QR code leads or what it does, and as long as it goes deep within a site to a specific item rendered in a mobile way, it sounds right to me.