iSeries is great; your internet auctions are terrible

One of the many educational offerings from the National Auctioneers Association is the iSeries, a collection of free webinars, whitepapers and audio recordings from experts within and without the auction industry dealing with topics relevant to auction professionals.

Registration for the webinars is free for anyone who wants to watch live and ask questions to be answered by the presenter at the end of the session. The webinars are saved as videos and are made available in perpetuity, along with the white papers and audio recordings, at auctioneers.org/iseries. The videos are also made available as a YouTube playlist.

As I write this article, registration is now open for the next installment of the iSeries. The webinar will be presented on February 7 by Casey Roberson, entitled Targeting and Profiling Customers.

Knowing how to target buyers and sellers isn’t just a social media advertising skill. It applies to every ad and message! Let #NAAPro¬†Casey Roberson, the marketing director behind McCurdy Auction‘s 2017 NAA/USA¬†Today Auction Marketing Campaign of the Year, teach you how to effectively target customers no matter if you’re using print, digital, or social marketing strategies.

Anyone interested in joining the webinar can register for free.

I was asked to present a webinar last December as part of the iSeries entitled “Your Online Auctions are Terrible.” Here’s the recording of the presentation.

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Aaron Traffas, CAI, ATS, CES

twitter.com/traffas | aarontraffas.com | aarontraffasband.com

Aaron Traffas, CAI, AMM, CES, is an auctioneer from Medicine Lodge, Kansas. He is currently community evangelist for Purple Wave in Manhattan, Kansas. Aaron serves as the current president of the Kansas Auctioneers Association and in the past has served on the National Auctioneers Association Education Institute Board of Trustees. He is a past instructor at CAI and co-wrote and instructed the ATS designation course from NAA. He currently instructs the Internet Auction Methods course offered by the NAA. An active contract bid caller, he has competed in multiple state auctioneer contests including placing twice within the top 5 in Kansas. During the summer, Aaron operates a farm in south central Kansas. Aaron is an active singer and songwriter and the Aaron Traffas Band's latest release, Enter: The Wind, can be found at iTunes, Amazon and Spotify.