Articles categorized as "advertising"

Your call to action is on fire, and your brand is burning

I believe that the best way to retain the customers we want is to treat them — and their attention — with respect. Continue reading

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Auction Video Podcast – 15 – Auction marketing innovation

I had a great conversation today with Russ Hilk from WaveBid, Daniel West from Auction Method and Dwayne Leslie from Global Auction Guide about Auction Guy, Every Single Auction and LotNut, as well as social media and other technology issues. … Continue reading

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The professional email signature

Email signature should be short and simple

A professional email signature is simple and short, doesn’t include images or formatting, and contains just the right amount of appropriate information. Continue reading

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QR codes kill kittens

A comical take by Scott Stratten on the frequency with which QR codes are misused. Continue reading

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Auction Podcast Episode 22 – Stop with the QR codes

QR codes are utilitarian tools, not marketing methods. Learn when not to use them and when they may be appropriate. Continue reading

Posted in advertising, Podcasts