www.auctioneertech.com is home to the Auction Podcast

eBay’s recently granted patent regarding Internet auctions could be cause for concern for auctioneers.

Digital transactions are coming and they will make credit cards – and the auctioneers who only accept credit cards – obsolete.

Aaron writes about subdomains, explaining how they work and how they can be used to properly brand multiple web hosts with the same domain. Included in this post is a real-world example of a website distributed among three web hosts that uses subdomains to create a seamless user experience on one website.

Today we embark on a three-part series regarding Internet branding. Specifically, we’ll discuss how the choices you make for your domain name, your email address and your blog begin to build your brand before you think about designing a logo or writing a word of copy.
There are some rules to follow when choosing a domain [...]

Back in the days of the FAQ and the image map (remember when you would hover your mouse over a picture and different parts of the graphic would link to different pages?), web designers used a website element known as a sitemap or site index. Modern sitemaps are valuable tools that are submitted to search [...]

Social networking is one of many buzzwords that has recently risen to fad proportions. It seems that any time the subject of marketing arises, the topic quickly turns to importance of social networking.
The power of social networking lies in the creation of personal relationships. We’ve mentioned before that you should use social networking to increase [...]

Last week’s post dealt with grokking that there is no functional difference between a minimum or starting bid and a reserve on an item. A post last month pointed out that it’s bad to try to be sneaky when protecting a reserve on an item and that it’s much better to be upfront with the [...]

In a March episode of the Auction Podcast, we posited that it is wise to have a policy of starting every item at $10 for Internet bidding.
If your minimum bid at a live auction is $10, set the minimum bid for the Internet bidding to be $10. For every item. For every category from coins [...]

Recent website design work has caused us to do some research into the current design techniques and trends among website authors regarding web stanards. We looked into the definitive guide on the subject, Jeffrey Zeldman‘s Designing with Web Standards, and were excited to find that a third edition is coming this year. While imagining how [...]

Image by duncan via Flickr

If you’re an auctioneer and you’re bidding on behalf of yourself or your seller, there’s nothing illegal about it provided it’s disclosed properly and that it’s not an absolute auction. However, if you’re going to do it, don’t be sneaky about it. Don’t create a fictitious name or bidding account. [...]

Our friend John Schultz wrote a great blog post this morning about the importance of ensuring that registration requirements were similar for Internet bidders and live bidders. He describes the effect of restricting Internet bidders as follows.

Auction companies need to apply the same set of registration terms to both online and onsite bidders. In fact, [...]

Image by jaqian via Flickr

There are many different approaches to email usage. While some, including John C. Dvorak, say that email is dead, we feel that if used properly email can be a valuable tool and can successfully double as a to-do list.
Google Gmail is superior to any other  email service. The stunning feature set [...]

How do you categorize items in your auctions? Item categorization is an important, though often overlooked and undervalued, part of a marketing strategy. With Internet bidding providers and auction calendars allowing auctioneers to place items in customized categories – and allowing users to navigate directly to those categories – it’s crucial to consider how to [...]