Google recommends Chrome download from main page

Google screenshot showing Chrome download link position

Google screenshot showing Chrome download link position

Google today, seemingly confident enough about their new browser, posted a link on their homepage for the download.

While a significant percentage of the news I read over the course of the last week involved Chrome and the browser wars, I’m guessing that the news escaped the average Fox News viewer.

Now everyone knows. Everyone who uses Windows, that is. The link doesn’t appear on Linux. I’m curious why they’re displaying the link on users who are actually using Chrome, as the screenshot to the right was taken inside the Chrome browser. If they’re so worried about their homepage as to sniff for user agent to see that the user isn’t running Linux (and I presume OSX) before displaying the link, you’d think they’d go the extra line of code to only display the link to users running browsers other than Chrome. I’ve already looked at the browser’s agent string – the header line that identifies the browser to the server – and it does list itself as Chrome.

I digress. The beauty of the sparsity of the Google homepage is that the nine words that make up the additional Chrome link represent such a significant percentage of the words on the page that it has the same effect of a big, flashing, yellow banner on any other site.

Google’s page teaches us an important concept. If you want to make a bigger impact on your users, reduce page weight. It’s tough, but we can all agree how effective it can be. Users want content. We should give it to them.

Posted in design, software | Tagged , , |

Netbooks

I’m typing away on my Apple slim aluminum keyboard. It’s the one I poured nearly a full cup of coffee into a couple weeks ago. I dried it, wet it, dried it again and when it wouldn’t work I’d left it for dead. A week passed and I tried it one more time and it’s been working well ever since. I guess I bought a pair to have a spare. With all the damn computers around here, I guess it will get plenty of use.

Everex Cloudbook CE1200V, photo by Aaron Traffas

Everex Cloudbook CE1200V, photo by Aaron Traffas

I sold my Cloudbook at last Thursday’s auction. I couldn’t ever get the wireless to work as well as I wanted, though it seems I’m not the only one. The graphics always seemed weak, though VIA just released an open source driver for it.

I’m currently rocking the ASUS EeePC 900 netbook. It’s quite possibly the finest piece of equipment on which I’ve ever laid my hands. I turned it on long enough to hit restart on the Knoppix distribution of Linux so that I could install Ubuntu. I had good luck with Ubuntu-eee as opposed to Eee-Ubuntu. Everything worked pretty much right away. I had to load a different kernel to get the microphone working so I could play with Skype with my girlfriend. I got her an Acer Aspire One netbook as an early birthday present. It’s slightly bigger than my Eee, but the difference in the keyboard size is pretty huge. It also runs Windows XP, which is pretty much a must for her iPod Touch. It was also crazy-cheap, weighing in at $349 at Best Buy.

Both the Acer Aspire One and the Asus EeePC come with either Windows or Linux. A Windows netbook makes a great and very affordable terminal for running stand-alone clerking software at auctions that aren’t at your facility. A Linux netbook is an even more affordable way to make a statement about how cool you are and how much fun you want to have with your computing experience.

Dell has hinted at releasing a netbook, similar to their Inspiron Mini 9, with Windows and built-in 3G, which would be a great solution for web-based clerking software. Imagine being able to clerk an auction wirelessly without having to setup a wireless network.

Posted in clerking software, gadgets, hardware | Tagged , , , , , |

A primer on advertising for Internet only auctions

The biggest misconception about Internet only auctions is that an item will sell to someone other than the person to whom it would have sold had you used a live auction. It very well may, but if you move completely from a local advertising campaign to a completely Internet-based advertising campaign, you’re bound to see a big drop in participation. Using the Internet to take bids doesn’t mean that the item will sell to Guam or Kansas. The Internet is simply an easier way for customers to participate than driving and spending time at a live auction. If the assets you’re selling are of general use, then they’re more likely to sell to someone across the street than across the state because of the lower cost in transportation or shipping. Unless you’re selling niche items, make sure you have your local and existing possible buyer base covered before you expand your reach to include farther away customers.

The key is to supplement your existing campaign with additional advertising. If your current customers find out about your auctions through paper – brochures and newspaper ads – then you shouldn’t quit using those mediums all together. While it may be an arguably good idea to migrate away from paper ads and postcards in general, doing so only because of an Internet only auction will only mean that your existing customers won’t participate.

The first place to advertise your auction and the items in it is on your website. Whatever Internet bidding platform you select, be sure that the auction and all relative information is posted on your website first. This strategy ensures that you simply have to place lead-generation ads in newspapers and other old-media venues with a link to your website rather than an item-level listing.

Once the users come to your website, do your best to capture their information before pushing them off to your Internet bidding provider. Get their email address. The bigger your email list, the less important other means of advertising become and the less you’ll have to spend on traditional media.

Internet auction calendars are probably the best initial place to post your items. The new NAA auction calendar supports item-level listings, so when you’ve cataloged your auction for Internet bidding you can upload that inventory to the NAA calendar at the same time you upload it to your Internet bidding provider. Other calendars worth mentioning are the calendar for your state association and globalauctionguide.com. They don’t support item-level listings yet, but they will syndicate your content to other listings and many other calendars actively scrape content from them.

Other good places to post auction listings are craigslist.com and Google AdWords. The latter costs money, but if what you have is fairly specialized it can return much more than you invest. Forums related to the product you’re selling can also be a good place for niche items. If you’re selling an antique tractor, there are several websites with forum sections that specialize in antique tractors.

The take-home message is that you should advertise every auction you have, regardless of bidding method, to customers with whom you have a preexisting relationship. They’re much more likely to pay attention to your ads and to purchase from you again. The next most important place to advertise is in venues where someone is looking for items in auctions – namely the Internet auction calendars and the auctions section of the newspapers in the area of the assets. After that, if you still need more, look at places where customers may be looking for items in general – like Adwords and craigslist.com – and try to convince them that an auction is a better place to buy.

Posted in advertising, featured, theory | Tagged , , , , |

OpenOffice 3 RC1 released

OpenOffice.org logo

OpenOffice.org logo

UPDATE: The development community behind OpenOffice.org has created LibreOffice, which I now recommend instead of OpenOffice. Grab the latest version from libreoffice.org.

Friday saw the release of the first release candidate of OpenOffice version 3, the free and open source alternative to Microsoft Office.

The last thing an auctioneer needs when starting out or outfitting employees or workstations with new computers is to have to pay upwards of $200 for a copy of a piece of software when a clearly sufficient and arguably superior alternative is available.

OpenOffice includes Writer and Calc, alternatives to Word and Excel, respectively. Their functionality is above the basic needs of word processing and number crunching. We’ve been using Calc for inventory uploads for quite some time. The only piece of Writer that we’ve had trouble with is the mail-merge. For that process, we still have to dust off a copy of Microsoft Word.

Version 3 of OpenOffice brings a visual refresh, not to mention full-on support of Microsoft Office 2007 OOXML file formats – those annoying .docx and .xlsx formats that everyone complains about when you MS Office 2007 users forget to use save-as before you email.

OpenOffice.org is a great alternative to Microsoft Office. It’s like different brands of cars. The gear-shift may be in a different place, but a Ford and a Chevrolet both go forwards and backwards at about the same speed. If you’ve driven a Ford all your life, you may feel a little different for the first hundred miles in your Chevrolet, but it’ll take you where you want to go.

OpenOffice.org is open source and runs on Windows, Mac and Linux.

Posted in software | Tagged , , , |

About auctioneertech.com

AuctioneerTech is a new weblog dedicated to news about technology, gadgets, services, software and hardware as they relate to the auction industry. If you have suggestions about stories or wish to contribute, please let us know in the comments to any post. We hope to publish at least weekly, so we’re always looking for new content.

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