Today we embark on a three-part series regarding Internet branding. Specifically, we’ll discuss how the choices you make for your domain name, your email address and your blog begin to build your brand before you think about designing a logo or writing a word of copy.
There are some rules to follow when choosing a domain [...]
Yesterday, we examined some of the factors involved in selecting a domain name for your business. It needs to be a .com, match your company’s name, be short and be marketed in lowercase. Today, in the next installment of our Internet branding series, we’re going to look at your email address.
The worst mistake you can [...]
This week, we’ve examined domain names and email addresses as they relate to your brand. In today’s third installation of our Internet branding series, we’re going to take a look at your weblog. The same concepts that apply to your domain names and your email addresses absolutely apply to your blog.
Like email addresses, it’s really [...]
