Yesterday, we examined some of the factors involved in selecting a domain name for your business. It needs to be a .com, match your company’s name, be short and be marketed in lowercase. Today, in the next installment of our Internet branding series, we’re going to look at your email address.
The worst mistake you can [...]
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For those of you who have followed us from the beginning, you’ll recall that the first version of the site included a subscription feature that allowed users to receive short, plain-text email updates each time we posted new articles. Well, somewhere between our initial home at Lunarpages, our subsequent moves to Slicehost and [...]
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There are many different approaches to email usage. While some, including John C. Dvorak, say that email is dead, we feel that if used properly email can be a valuable tool and can successfully double as a to-do list.
Google Gmail is superior to any other email service. The stunning feature set [...]
One of the most important and valuable marketing opportunities for any company is management of proper email campaigns. We’ve covered bulk email management and discussed how and when to capture email addresses from current and prospective customers. Following last month’s article on the importance of setting your email client to read messages using plain text, [...]
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Video can be a fantastic marketing tool. The same video can convey a sense of incompetence if not distributed correctly. Ignoring the difference between an expensively-produced video and simple footage captured with a camcorder, both of which can be effective and important as components of marketing campaigns, the way a video is delivered [...]
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