The MaxaNet users meeting held last Thursday was very successful. One of the outcomes is the creation of a new, semi-official community discussion forum for MaxaNet users. This new forum is now up and running and is located at maxanetusers.com. Registration is free to anyone who uses or is interested in the MaxaNet content management system and Internet bidding platform for auctioneers.

The audio recording from Thursday’s meeting has been posted on maxanetusers.com as a free download.

Due to a schedule conflict, the MaxaNet users group meeting announced Monday has been moved to 1 p.m. tomorrow, Thursday, July 15. For more information about this meeting, see the original post.

Update: the meeting time has been moved to 1 p.m. on Thursday.

It’s no secret that we’re big fans of the MaxaNet content management system and Internet bidding system for auctioneers. We’re excited that our friend Will McLemore is organizing a users group meeting to coincide with NAA Conference and Show in Greensboro this Thursday.

GREENSBORO, NC (July 12, 2010) – Users of Maxanet, the online bidding platform operated by JBS Software, will have an opportunity to speak with Steve VanEerden, JBS’ chief executive, at the National Auctioneers Association Conference and Show in Greensboro, NC this year. The meeting will take place at 10:00 AM ET on Thursday, July 15 at Area 52 of the Joseph S. Koury Convention Center.

Will McLemore, CAI, President of McLemore Auction Co. of Nashville, TN, organized the meeting to provide an opportunity for Maxanet users not only to engage with VanEerden, but also to meet each other to share tips and techniques for running the program. McLemore said, “Many auctioneers have had great success in carrying out Internet-only auctions using Maxanet. I know that we have based our business strategy around its capabilities. I’m sure we’ve solved a few problems others are working on now and I know there are problems we haven’t yet solved that others have sorted out. I thought it would be a good idea to schedule a time for Maxanet users to get together with each other and with Steve (VanEerden) during the Conference and Show.”

Topics of discussion are likely to include plans for the further development of the software, best practices for increased sales and how to integrate data from Maxanet into other business systems. McLemore anticipates that the meeting will last for between one and two hours and will provide ample time for topics and questions to be presented from anyone who chooses to attend.

Individuals interested in contributing an item to the meeting’s agenda may contact McLemore at will@mclemoreauction.com or call 615-543-6281.

We mentioned subdomains in our recent series about branding. We’ve discussed DNS before, but we’ve never looked directly at subdomains and how they can help us as auctioneers create a better experience for our users. The first part of this post, like any good figure-skating routine, has a technical component, but stick with us because there is cake waiting at the end.

URI

A Uniform Resource Identifier, or URI, is a string of characters that can be used to identify a name or resource on the Internet. Sometimes used interchangeably with URI, a Uniform Resource Locator, or URL, is a subset of URI and is used to describe where a resource is located and how to get it.

URL parsing

A URL consists of several components. We’ll use the following example.

http://www.auctioneertech.com/auction-podcast

The first part that you see is the scheme, or protocol. http tells us that we’re going after an insecure web page. Other schemes include https, ftp. This is the part of the URI that tells our browser how to get the resource.

Everything in the URL that’s after the first foreslash tells our browser the resource to request from the server. In this case, it’s going to look for the /auction-podcast page.

The remaining  part in the middle, between the two consecutive foreslashes and the first single foreslash, is the domain name. This consists of several parts. Our browsers actually parse these domain names in reverse, looking first at the right-most part, then moving left. We’ll work from right to left in our explanation.

The right-most part, as you’ll remember from the last episode of the Auction Podcast, is the top level domain. In our case, it’s .com. It could be .net, .org, .us, .info, or one of many other TLDs. Establishing the TLD tells our browser the kind of domain it’s looking for. Once it knows that it’s looking for .com, it doesn’t have to worry about the many other possible domain types.

The second-most-right part in our example is auctioneertech. This is the primary domain name which, when combined with the TLD of .com, is enough for our browser to be able to contact the appropriate name server. Each domain has a name server, which houses all relevant information about a domain name. This information includes the IP addresses of the server, the email records which dictate where mail gets delivered for the domain, as well as information regarding subdomains. This information is stored in the name server in a zone file.

Armed with the information from the zone file, our browser now continues to move left in its parsing of the domain name. Left of the primary domain name auctioneertech, it finds a subdomain called www. The www subdomain has become essentially a default subdomain. Most zone files specify that the www subdomain is an alias of the primary domain, causing them to serve the same content. In our case, www.auctioneertech.com and auctioneertech.com are treated the same by our server. However, they don’t have to be. We’re finally to the fun part. Get ready for cake.

Subdomains

Because subdomains are DNS records, they can point to anything. We could, very easily, tell www.auctioneertech.com to serve one page and have auctioneertech.com serve something completely different. It wouldn’t be advisable since it would likely confuse our readers, but we could do it.

Subdomains are free, and we can define an essentially unlimited number of subdomains. For example, to make it easier for our employee users, we could set mail.auctioneertech.com to point to Google Apps so it would show the Gmail login screen. We could make calendar.auctioneertech.com point directly to our company calendar. We could set dev.auctioneertech.com to point to the computer in our living room that’s running a development server so we had a real domain name to use for testing purposes.

Now that we’ve established that subdomains can point anywhere from Google to our living room, let’s look at some specific examples relative to us as auctioneers.

Blogs

We mentioned in our Internet branding series how your blog needs to be located on your website to be properly branded. Some of us, however, don’t have access to our website – or its managed by a third party. Maybe we want to use a different hosting company or allow other users access to the blog while not giving them access to our primary server. In all of these cases, we can use a subdomain to host a blog on one of the many inexpensive providers, while not affecting your primary web host. You could be up and running in under an hour with a starter plan from Lunarpages for $2.95 per month – including an automated WordPress installation. wordpress.com allows subdomain mapping for under $10 per month, allowing you to make your existing blog on wordpress.com look like it’s located natively on your website.

Internet bidding

Maxanet is a popular Internet bidding service that many auctioneers prefer because of its low cost, ease of configuration and private branding abilities. Because it’s a service, it runs on its own servers. Some auctioneers have implemented it through the use of frames, but we’re seeing more and more implementations with subdomains. Subdomains are much better for branding, as we recently discussed in a podcast.

Media hosting

Web hosts have strengths and weaknesses. While there is certainly a positive aspect to using one web host for all our needs, it’s rare that such a service can be found that will do everything we need for under $30 per month. Some hosts pride themselves on speed and reliability. These hosts often charge more or have limits on storage or bandwidth. Other hosts pride themselves on value and offer unlimited storage and bandwidth, but may not be very fast. Subdomains let us use multiple hosts to get the best of both worlds. You can host your primary domain on a server that runs your scripts or houses your bidding, while using a subdomain to host your media. This approach is especially valuable for auctioneers who need to store thousands of pictures for their auctions. If we were running an Internet bidding site, we’d grab an unlimited storage plan from a company like Lunarpages or Bluehost for under $10 per month and put our pictures there, using a subdomain like img.auctioneertech.com as  the way to access them.

Putting it all together

Here’s a real-world example of using multiple servers for an auction company with the domain aaronauction.com. The most important website rule for an auctioneer is to put the auction calendar on the front page. In our example, we’re selecting Maxanet for our Internet bidding and auction calendar management. We’ll house our primary domain, aaronauction.com, as well as the default subdomain, www.aaronauction.com, on the Maxanet servers. This way, Maxanet houses our auction calendar, auctions and Internet bidding from our primary site so our users don’t have additional clicks.

We love WordPress, and it’s going to handle both our blogs as well as all static pages – it truly is a great content management system. We love (mt). The (mt) grid service offers 100 GB of storage for $20. 100 GB isn’t enough to serve as our media warehouse for our years of images and video, but (mt) is super-reliable and will work great to house our WordPress installation. We’ll point web.aaronauction.com there, since it will house all our web pages that aren’t part of Maxanet. It’s also the place we’ll install our bulk email package, phpList.

We’ll need a place to put our pictures. Maxanet doesn’t support storing a ton of content, and our (mt) account is fast and reliable, but won’t be enough storage for us in the long run. We’ll need an unlimited storage solution, and for this need we’ll select Lunarpages at $4.95 per month. As with any cheap, unlimited storage provider, we’ll keep local backups of everything just in case something happens. Should something happen, we’ll be able to put what we need up to (mt) until we find a different host for our media. We’ll point media.aaronauction.com at our Lunarpages account.

Cake

The cake may be a lie, but we’ve got a very robust three-server website, all correctly branded with aaronauction.com. We’re not beholden to any single company, Google Analytics will track all three servers under the same account and our users will neither notice nor care that they’re actually pulling content from three different locations.

Do you have other tricks or tips to using subdomains? Did we bork some of the details about subdomains or zone files? Are you skeptical that a distributed web host system is better than having only one web host? Are you excited about Portal 2, too? Let us know in the comments.

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Robert Mayo, CAI, ATS, AARE, CAGA

AuctioneerTech – Joining me today for the first of the Auctioneer Interview Series is my friend Robert Mayo, CAI, ATS, AARE, CAGA. Robert is an auctioneer and broker with Mayo Auction and Realty in Kansas City, MO. He is also the 2007 and 2008 Kansas State Champion Auctioneer. Good morning, Robert, and thank you for joining me.

Robert Mayo – Good morning Aaron. I appreciate you inviting me for this podcast.

AT – We’re pretty excited about it. Tell me a little bit about yourself and how you came to be an auctioneer.

RM – I came from a background of health care and health care information management and kind of stumbled upon the auction industry. I’ve always been an entrepreneur and had been studying different businesses and different industries and discovered the auction industry merely by chance and once I got a taste of the excitement and the very diverse aspect of it – no two days are the same in the auction industry – once I got a taste of that, it really suited me very well, my personality and my make-up, if you will. So I was drawn to it immediately. It’s been eight years now we’ve been in business – about nine years in pursuit of our business and eight years in business. We have an auction business in the Kansas City metropolitan area and serve parts of Kansas and Missouri, primarily in real estate and firearms, coins and collectibles, and we do some estate auctions and business liquidation auctions and also some benefit and fund raising auctions as well.

A couple of years ago, I don’t remember the exact date, but you moved to a new facility there – I think it’s on Wornol there in Kansas City.

Yeah, it’ll be two years this February.

Mayo Auction and Realty

What was your business like before then and how has having that facility changed or altered how you conduct business?

Prior to moving to our new facility – we’ve been there for almost two years – we had a brick and mortar office in a suburb of Kansas City and we focused primarily on real estate. The main focus of our business was real estate, both at auction and traditionally or conventionally. We recognized that we were turning down some opportunities because we did not have, well, basically square footage to operate and conduct auctions off site. All of our business was done on site, whether it be estate, business liquidation and, of course, real estate is mostly always on site, unless we do a multi-property auction. Having the opportunity to open – we have about 7500 square feet at our facility – has given us opportunity to take consignment of items that we focus on, like I said earlier, primarily firearms, coins and collectibles – things of that nature. Before, we didn’t have the ability to take those items on consignment and to conduct consignment auctions where maybe a seller only has five or six pieces. But you put those all together and it’s easier to conduct a four hundred, six hundred lot auction and have the ability to do our inventory management and photography and everything in a secure, safe location without having to move the items too many times.

Now that you’ve expanded into the personal property, and you still do a lot of real estate, I know, how do you keep everybody on the same page? What are some tools you use and your procedures to keep your real estate crew and your auction managers and your sales associates – everybody – talking to one another without just having all day long meetings everyday?

That’s a good question. We’re fortunate that – and it’s a moving target – we’re fortunate that we’re still pretty small so the management oversight of that allows us to communicate effectively using pretty common technology like using Outlook and email and your run-of-the-day technology that we all use, whether it be cell phones and whatnot. It is a challenge to keep everyone on the same page. Probably the biggest thing that we’ve done is to try to give those who are in charge of those projects the ability to make the decisions they need to make to manage their project individually and not have it too much of a micro-managed situation. That probably would create more headache if we had. I can see a need for that if you had more employees and a bigger staff where you had to micro-manage that more because you’re going to break up those tasks into more job-like, more individually-tasked where someone’s just doing one task and this person’s just doing this task. That would require a lot more management oversight and we just don’t have that challenge yet.

What’s the average marketing campaign at Mayo Auction and Realty? What do you do for real estate and personal property for marketing and print and electronic media? What’s your focus?

You mean from a dollars and cents point of view?

What’s the break-up? Do you do mostly print advertising, mostly Internet-based, neither, both?

It’s a combination of print advertising, direct mail and Internet or web-based marketing I would say would be the main focuses of our marketing.

Do you see trends as far as an overall reduction, maybe, in mailers or an increase in certain different…

Well, when we started out…within the first few years of our business, we really cut back on the mailers because we saw the big push for everything to be more Internet or web-based, and what we’ve recognized is that through kind of an experiment a few years ago, what we did was we started to do a small mailer – a postcard mailer – to some of our buyers in our database to see what kind of a response we would get from that. What we’ve seen is, in our opinion kind of a renaissance back to the old school of marketing. People appreciate getting those mailers and we’ve had people that have come to the auction who’ve said that they wouldn’t have come if they didn’t receive that mailer. So we’ve kind of gone back to some old school techniques. There’s no doubt that those mailers – our goal is to push them to our website where we can put more information on and have an extensive catalog with more photographs and more detail of the items – you just can’t put all that in the mailer or on paper without spending a ton of money. So the goal of any marketing is still to get them to take action, whether it be to come back to our website and register for the auction or to come back to the website to get the additional information that they need so they’re compelled to come to the live auction if it’s a live auction or register if it’s an Internet only auction.

Who does your website?

It’s self-maintained. We do it ourselves. We had an individual that helped us develop it in the beginning phases and we’ve taken that over and we manage it ourselves now.

What are the pros and cons of doing that?

Pros less money, cons less time. [laughs]

Sure.

And actually I think you’d probably add a few more to that. Some of the cons might be that we’re obviously not experts in web design. We know enough to be competent, but there are people out there who obviously spend a lot more time staying abreast of the latest not just trends but the latest policies and latest standards, if you will, and it’s good to have professional people involved to make sure you’re not going in a direction that’s going to take you a lot to overcome once you realize you’ve gone down the wrong road.

One of the other big pros, though, is that you have not only total control but immediate ability to update that and you don’t have to rely on a designer or someone to post that information. There’s not that disconnect where you have to call someone and say “would you please update the site to say this now.”

Absolutely. And the other thing about that is that nobody will ever care about what you do as much as you do, so the quality control issue is a big factor as well.

Let’s talk a little about some of the tools that you use. You are using AuctionRPM to clerk your auctions, is that right?

That’s correct.

What factors affected your decision to choose RPM and what do you feel are some of the most important strengths and weaknesses in that platform?

We were an early implementor of RPM. I think we signed on with them in 2002 when there wasn’t a lot to choose from. AuctionFLEX was just – I don’t know if they were on the market, I don’t think they were a player at the time. Really all you had to choose from was RPM or JBS and SOLD II, CUS – there were a few other system. We analyzed it pretty heavily, and at the time RPM was definitely the leader when we made that decision. It’s a pretty strong product. We had some early challenges with them. One of the reasons that we chose them was they were Windows-based when so many others were DOS-based, if you can believe that in 2002.

Oh, I remember it.

Yeah. [laughs] That was one of the reasons we chose RPM. Some of the challenges that we had early on were that, as a software company they were not real thorough in their testing of new testing of new features before they would release those to their clients. As a result, if you were downloading those new releases and using them, you became the test. Sometimes that could be quite frustrating if you downloaded those releases the night before an important auction and you were testing them at that time during your auction. In fact, that caused a few significant problems early on. I will say though that they really tightened up on that. They improved their infrastructure a couple years later and they became less reckless, if that’s a good way of saying it, in their releases. And maybe just because they probably don’t put out as many releases as they used to, things have become tighter and the products become tighter. If I were to start over today, I’d probably look at a couple other products pretty hard, but overall we’re satisfied with RPM for our needs right now. There’s obviously some limitations in regards to database integration that when you get into more enterprise management type implementation there’s not a lot of control over the product if you want to integrate it into other systems that you might have.

And that’s the biggest key is that you pick a product that fits your firm because all auction firms are different, and so you want something that’s a good fit and a good match.

Correct. And at this time we’re still out-of-the-box usage of that product, so it works really well for us. There are things that we wish it would do better, but overall it’s a pretty strong product and I’d recommend it for a lot of auction companies – not for some, but for a lot – they would find it to be a good product.

You are actually one of the few auctioneers, if I remember right, that has experience with both Proxibid and Maxanet as an Internet bidding platform. What are your experiences, why have you elected to use two different platforms, are you still doing it, and what are the pros and cons of each?

We were also an early user of Proxibid as well. Proxibid is a great product, they’re a great service. We did our first Proxibid auction in 2002 – no 2003 we did our first Proxibid auction – and I remember those days. You know, we only had like six bidders online. It was certainly a different time in regards to online auctions. There’s been a lot of development since then. Proxibid has been a really good service. The reason we chose them, of course, is because it’s so easy to implement live-broadcast auctions using their service. Because of that, it’s an out-of-the-box type situation. Now the problem is, or the challenge is, with Proxibid is that it’s branded, which is fine when you’re conducting an auction through their portal they can bring traffic to your auction. But when you’re marketing in other publications and bringing traffic to them you have a chance of losing those clients to competing auctions on the same day. So there are some limitations there that I think are going to limit their usage in the marketplace in the future as more auctioneers develop their own niche markets and decide that they need a non-branded solution. That’s one of the reasons we started to use the Maxanet product. The Maxanet product is a non-branded solution. It allows us to integrate into our website that static – I know you don’t like that word static…

[laughs]

…that timed auction or that online only timed auction that is non-branded and we’re not competing with other auctions on the same day because we’re not going through a portal. We’ve only just started to use Maxanet. We probably conducted, I believe, four timed auctions using Maxanet through our website. Three of the four have been successful, I’d say one of the four has been sort of mediocre. We’ll continue to use it and build and develop that as a solution to our clients to provide them a timed auction solution. I do see the future, though, of non-branding being essential in live auction webcasts.

You haven’t experimented at all with the live bidding module in Maxanet, have you?

Not yet, no, and that’s certainly something we’d look at as we’re building our non-real estate auction business, we’re continuing to build our buyer pool and will be navigating towards that non-branded solution so we’re going to be looking at a lot of different options for that.

What are some other – this will give you a chance to talk about anything you think is cool right now – what are some other ways that you’re using technology to attract more bidders and buyers and sellers and help your business?

Boy, you know some of the grassroots guerrilla marketing techniques have been what’s been exciting recently, and it’s not anything new, but Craigslist is a good example. I was looking at my Google Analytics account the other day, and I don’t know if I want to – well, I’ll share this it’s not that big of a deal.

[laughs]

I was looking at my Analytics account the other day and looking at my traffic sources, and still direct traffic to our website is the largest percentage, people who type in our domain name directly. Until a week and a half ago, believe it or not, Google was the largest referrer of traffic to our website, so we feel pretty good about that. But until a week and a half ago, Craigslist was number three and now it became number two behind direct traffic.

Really?

Yeah, and it made us wonder if we’re not getting enough Google traffic [laughs] or are we just getting that much Craigslist traffic. It’s probably a combination of both. It’s a constant battle, search engine optimization, to basically keep your pages optimized for those search engines and make sure that you’re constantly staying in touch with the standards that the search engine algorithms are making sure that your pages get ranked. So we were surprised to see that Craigslist is driving so much traffic to our website. That’s just a grassroots guerrilla marketing technique, and we do it on an item level and sometimes we do it on an event level. The key is not to over-spam or to put too much on there where people get frustrated and start blacklisting, or flagging, your listings, but certainly it can drive traffic to your website. Now, the next question is is it quality traffic. That’s debatable.

I didn’t think about it, but something that may have had an impact on that isI know that in the last month or so there has been some chatter in the tech industry about some Craigslist search products – websites that people have developed that will allow you to search Craigslist with some more advanced filtering that isn’t necessarily locked down by location. And so I wonder if maybe an increase in the use of those newer services might have contributed a little bit to that. I hadn’t thought about that.

That is a good point. The limitation of Craigslist is that its by location, and in a world of buyers that are bidding online and it doesn’t matter where the product is, that is a limitation of Craigslist. I’ll tell you though, we did have a buyer who came to the auction we had two Saturdays ago at our facility, who came to us and said that they found us on Craigslist when they came to pick up their items they founds us on Craigslist and they made purchases, so we know it’s bringing actually buyers to the auction. And that’s just time, it’s not money to do that, it’s just time. Well, time is money but it’s not a hard expense in that regard.

Do you have someone set up on a regular basis to put listings on Craigslist? Is that something that you do on an as-needed basis?

I do it on an as-needed basis and my auction center coordinator Chris does some on an item level as we’re getting closer to the auction. We’ve been playing around with what’s the effective time, you know, how many days before the auction. I don’t think we’ve really figured out that forumula, but that’s certainly a consideration. Too soon you loose the impact and too late you don’t get them. I don’t know that we have an answer on that, but we certainly play around with it to see where we might get some activity. There are some other things that we’ve done. Other discussion groups, discussion boards on specific types of – we had some really nice Lalique  glass in an auction two Saturdays ago and we posted on a Lilique discussion group, a Yahoo group, that these items were in the auction. Sometimes it’s hard to track where the bidders come from, but with that auction we did have a bidder from Israel, which we thought was pretty unique to have that bidder from all the way across the world to participate in that. So there’s no doubt that our markets are not – we’re right here in the heart of Kansas City, 82nd and Wornol, but so much of our buyer participation comes from so far from here. That’s the future of our industry, and the more we can make that easy for people to participate and the more that we can build our reputation as being someone that you can trust when you look at the picture and know that the item is described properly and that any flaws are disclosed. Those kind of things are important to making sure that we’re building buyer confidence and building our buyer pool and making it a good transaction for everybody – the buyer, the seller and us as the auction company.

I think you’re so right that that is the future of our industry and it’s so important that auctioneers who offer Internet bidding and who use technology do get it right, because one bad experience with a competitor may dissuade someone from participating in one of your auctions. I know that you are quite an active member in the National Auctioneers Association and you’ve been involved with the creation of the course material and the instructional level with the new Auction Technology Specialist designation offered by the NAA. What are your thoughts on the designation? Who would you recommend it to? Talk a little bit about that if you would.

Sure. I’m very excited to have been a part of that. It’s, I think, a program that should have been done three or four years ago or maybe even longer. I think it’s far past the time. We really need it. There are a lot of people in our industry that need to catch up, for lack of a better term. The program is hard to kind of describe. There’s so much we go over in the four day period it’s hard for me to describe it completely. The program is, in my opinion, designed for auctioneers who maybe have a basic understanding of technology and are using some technology in their business but really haven’t figured out how to have a strategy that is comprehensive. So by going through this course, you may go through things you already know, but it’s going to be all tied together and give you an opportunity to be able to take what you learn and maybe improve on some of those things that you already knew about and create a strategy that will get you making money using technology. Not just having a website, or not just understanding what a blog is, or not just understanding those items individually, but how can you tie that all together to have a use of technology that will allow you to offer your items to the world and for the world to be able to purchase your items and for your seller to be able to make money and for you to be profitable. I think that’s proably in a nutshell – I think the people that should be taking that course are anybody that doesn’t have it all figured out. And that’s going to be a lot of us.

Probably pretty much everybody.

And there’s no doubt that there are some people that are pretty tech-savvy, and they’re doing online bidding and they’re conducting online auctions and they’re doing those things, and for some of those individuals this course might have a fair amount of information that they already know, but I can say with a certainty that there is a lot of information that can help them be more efficient, more effective and in the end probably get them to look at some things they weren’t thinking about that might improve their bottom line.

Absolutely. Even those people who are using that, like you say – you and I co-taught that course in April and I know that I learned a wealth of information both from you and from even the attendees in the class who ranged from a very low level of technology to a very high level of technology and experience in using technology for auctions, so I would echo that it’s good for anybody who, like you say, doesn’t have it figured out.

And the great thing about that is that, like so many courses that the NAA offers, a lot of education is not just in the classroom, although I would say this course is probably as comprehensive or more than most in regards to actual content. A lot of it is learned from those who are in attendance and just through that sharing of information. And because technology is the fastest changing element in society today, it requires the content to be updated constantly. I remember when I attended my first COMDEX – I don’t know if it’s called the same thing, but it was the big computer convention in Vegas in the early ’90s. I remember the standard then was that whatever is happening right now will be different in three months. It almost seems like whatever is happening right now will be different in a week. That change is just so fast that it requires us to really be on our toes and to really keep abreast of what’s going on and that constant evolution will create so much opportunity for increased knowledge and ability to continue to improve what we’re doing.

Well that’s it for episode seven. Thank you very much, Robert, for joining me.

Thank you.

You’ve been listening to the Auction Podcast from AuctioneerTech. If you have suggestions, questions or comments, or are interested in being a guest, please let me know by going to www.auctioneertech.com/feedback and leaving a message. You can also post public comments about this or any other episode, as well as find show transcripts, on the auction podcast page of auctioneertech.com.

Thank you for listening. Now go sell something.

In this episode, we’re going to cover the basics of Internet bidding including the different types of Internet bidding, or online bidding, and the different kinds of providers.

There are three main types of Internet bidding. Some Internet bidding providers allow some but not all of the types of auctions. I’ll cover some of the basics here, with future articles and podcasts building on these topics by discussing the combinations of the types of Internet bidding as well as going deeper into the benefits of certain types of auctions and providers.

Let’s begin by discussing the three main types of Internet bidding which are Internet only, pre-auction only Internet bidding, and real-time Internet bidding.

First, let’s address Internet only bidding. When the items sell based solely on the bids from the Internet, it’s an Internet only auction. Internet only auctions may have a bid caller and they may have a crowd, but when software is calculating the time remaining and the current and final bid prices, it’s an Internet only auction. Internet only bidding is sometimes referred to as an eBay-style or static auction, but those are horrific terms for it. Modern Internet only auctions have staggered endings and automatic extensions, more closely simulating a live auction. These modifications move the game so far away from eBay rules that there isn’t a legitimate comparison. The term static implies nothing changes. It’s very definition means fixed or motionless and the auction industry is doing itself an enormous disservice by using the word static to refer to this very active and exciting method of bidding. This method drastically lowers overhead, as well as provides a viable means of selling small groups of assets in multiple locations.

Second in our types of bidding is pre-auction bidding. Pre-auction bidding is the method of accepting Internet bids up to a point slightly before the auction begins to end and representing the Internet bids as absentee bids against the live crowd. This method offers the advantage of increased speed of the event as the auctioneer can see everyone who can possibly bid and doesn’t have to wait for an Internet bidder he can’t see. When the live crowd is done bidding he can sell the item and move on. It offers the convenience for buyers to place bids without having to attend the event or sit in front of a computer.

Finally, real-time bidding is probably the most common type of Internet bidding currently. The process involves an audio or perhaps video stream so that buyers can view the auction as it happens on their computers. They can place bids during the auction based on the audio and the display of the current bid price on their computers. This method has the advantage of allowing bids right up until the second the item closes, but forces users to wait in front of their computers until the items in which they’re interested sell. Many buyers no longer have that time available, or, when first seeing the auction, plan to sit in front of their computers during the event but forget by the time the auction starts to end.

Now let’s move on to the two classes of Internet bidding providers which are portal site solutions and integrated solutions.

When Internet bidding is offered but that bidding occurs on the website of a third party, that third party is a portal. That is, auctions from many auction firms are listed and the bidding is handled all within that site. This method offers the benefit of cross-promotion, where the customers driven to the site by one auctioneer may see the assets listed by another. The downside is that it makes brand-building very difficult and makes buyer retention next to impossible. This kind of solution is good for an auctioneer who needs results quickly. Examples of this kind of provider include Bidspotter, Proxibid, AuctionFLEX and NAA Live.

The concept of an integrated Internet bidding solution is less well-known in the industry. An integrated solution embeds the Internet bidding pages within the website of the auctioneer. The software may not reside physically on the auctioneers’ servers, but the website is built so that the buyer can’t tell the difference and never sees any logo or promotional materials of the provider. This method has the advantage of being excellent for brand building and buyer retention, but has the disadvantage of taking some time to build a buyer base. Examples of this kind of provider include JBS Software’s Maxanet and NextLot.

That’s it for episode six. I’m excited to announce that my friends Robert Mayo of Mayo Auction and Realty and Darron Meares of the Meares Auction Group have agreed to be the first two guests on the show, so look for those two interview episodes over the next two months.

You’ve been listening to the Auction Podcast from AuctioneerTech. If you have suggestions, questions or comments, or are interested in being a guest, please let me know by going to www.auctioneertech.com/feedback and leaving a message. You can also post public comments about this or any other episode, as well as find show transcripts, on the auction podcast page of auctioneertech.com.

Thank you for listening. Now go sell something.

There are three main types of Internet bidding. Some Internet bidding providers allow some but not all of the types of auctions. I’ll cover some of the basics here, with future articles and podcasts building on these topics by discussing the combinations of the types of Internet bidding as well as going deeper into the benefits of certain types of auctions and providers.

Types of Internet bidding

Internet only
When the items sell based solely on the bids from the Internet, it’s an Internet only auction. Internet only auctions may have a bid caller and they may have a crowd, but when software is calculating the time remaining and the current and final bid prices, it’s an Internet only auction. Internet only bidding is sometimes referred to as an eBay-style or static auction, but those are horrific terms for it. Modern Internet only auctions have staggered endings and automatic extensions, more closely simulating a live auction. These modifications move the game so far away from eBay rules that there isn’t a legitimate comparison. The term static implies nothing changes. It’s very definition means fixed or motionless and the auction industry is doing itself an enormous disservice by using the word static to refer to this very active and exciting method of bidding. This method drastically lowers overhead, as well as provides a viable means of selling small groups of assets in multiple locations.

Pre-auction Internet bidding
Pre-auction bidding is the method of accepting Internet bids up to a point slightly before the auction begins to end and representing the Internet bids as absentee bids against the live crowd. This method offers the advantage of increased speed of the event as the auctioneer can see everyone who can possibly bid and doesn’t have to wait for an Internet bidder he can’t see. When the live crowd is done bidding he can sell the item and move on. It offers the convenience for buyers to place bids without having to attend the event or sit in front of a computer.

Real-time Internet bidding
Real-time bidding is probably the most common type of Internet bidding currently. The process involves an audio or perhaps video stream so that buyers can view the auction as it happens on their computers. They can place bids during the auction based on the audio and the display of the current bid price on their computers. This method has the advantage of allowing bids right up until the second the item closes, but forces users to wait in front of their computers until the items in which they’re interested sell. Many buyers no longer have that time available, or, when first seeing the auction, plan to sit in front of the computer during the event but forget by the time the auction starts to end.

Classes of Internet bidding providers

Portal site solutions
When Internet bidding is offered but that bidding occurs on the website of a third party, that third party is a portal. That is, auctions from many auction firms are listed and the bidding is all handled within that site. This method offers the benefit of cross-promotion, where the customers driven to the site by one auctioneer may see the assets listed of another. The downside is that it makes brand-building very difficult and makes buyer retention next to impossible. This kind of solution is very good for an auctioneer who needs results quickly. Examples of this kind of provider include Proxibid, Bidspotter, AuctionFLEX, and NAA Live.

Integrated solutions
The concept of an integrated Internet bidding solution is less well-known in the industry. An integrated solution embeds the Internet bidding pages within the website of the auctioneer. The software may not reside physically on the auctioneers’ servers, but the website is built so that the buyer can’t tell the difference and never sees any logo or promotional materials of the provider. This method has the advantage of being excellent for building a brand and buyer retention, but has the disadvantage of taking some time to build a buyer base. Examples of this kind of provider include JBS Software’s Maxanet and NextLot.

Do you use a provider other than those listed above? Let me know in the comments so I can learn about them and reference them in the future.