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Aaron Traffas from AuctioneerTech discusses how to use your website, email and blogs to promote your brand and makes the case that your domain name IS your brand.

 

 Internet branding [16:37m]: Play Now | Play in Popup | Download (102)

This week, we’ve examined domain names and email addresses as they relate to your brand. In today’s third installation of our Internet branding series, we’re going to take a look at your weblog. The same concepts that apply to your domain names and your email addresses absolutely apply to your blog.
Like email addresses, it’s really [...]

Today we embark on a three-part series regarding Internet branding. Specifically, we’ll discuss how the choices you make for your domain name, your email address and your blog begin to build your brand before you think about designing a logo or writing a word of copy.
There are some rules to follow when choosing a domain [...]

Social networking is one of many buzzwords that has recently risen to fad proportions. It seems that any time the subject of marketing arises, the topic quickly turns to importance of social networking.
The power of social networking lies in the creation of personal relationships. We’ve mentioned before that you should use social networking to increase [...]

Following last month’s announcement of an upcoming embedded bidding solution, Proxibid today announces that auctioneers can begin reserving this solution in mid-September. Also announced today is the preview of the new layout of the Proxibid website which looks like it sports a much cleaner appearance. Gone are the borders and tables, the auction calendar has [...]

We’ve all seen websites that list frequently asked questions, or FAQ. Continuing in our series All Things Must End, we’re going to show that FAQ are training wheels from when the web was new and have no place on modern websites that are properly designed.

Image via Wikipedia

While there isn’t really anything inherently evil about a [...]

I’ve seen many auction websites. I’ve seen good sites and bad sites. I’ve seen pretty sites and ugly sites. The good and the pretty aren’t usually the same sites. Some of the most attractive websites I’ve seen are some of the worst functioning websites. Some of the best auction websites look hideous. While it’s important [...]